Louis Vuitton unveils Awakened Hands Awakened Minds

The excitement of innovation blazes through Louis Vuitton’s Awakened Hands Awakened Minds high jewellery collection launched this summer.

Not only is Awakened Hands Awakened Minds Louis Vuitton’s biggest high-jewellery collection, with 220 jewels divided into 13 themes, but it also offers staggering feats of technical prowess and design that packs a punch.

Awakened Hands Awakened Minds is Artistic Director Francesca Amfitheatrof’s sixth high jewellery collection for the famous Parisian luxury house. Shunning pastiche and nostalgia, it is architectural, monumental, and unflinchingly innovative. The clean lines of each jewel offer a crystal-clear vision of the way ahead for Louis Vuitton high jewellery. The complexity of each jewel is an integral part of the design; its mechanics are exalted, not hidden. Such is the intricacy of each  piece, that the larger necklaces have taken thousands of hours to complete.

Amfitheatrof is going full steam and tearing through the landscape of high jewellery with the same boldness that inspired Paris in the great age of invention and enlightenment in 19th century Paris, transforming a mediaeval city into Haussmann’s gleaming white, ordered vision of the future. Awakened Hands Awakened Minds pulses with the heady rush of optimism in the future, the same impulse that dared to create the Eiffel Tower and transform the nation with the wondrous engineering of the steam locomotive. Awakened Hands, Awakened Minds refers to the revival of handcrafts and a return to daring inventiveness.

“France in the 19th century was a phenomenal time of incredible change, and when Paris really became the centre of the world,” says Francesca Amfitheatrof, Artistic Director for Watches and Jewellery. “The design language of Awakened Hands and Awakened Minds reflects that—all its intricacies, complications, and innovations—turned into incredible jewels.”